minted +
west elm

The Minted + West Elm furniture collection marks the first time Minted, the pioneer in crowdsourcing design, has expanded its reach into the world of furniture. Customers now have the opportunity to pair art and furniture from Minted's independent artists.

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Goals

Create a cohesive brand partnership presence across all channels and touchpoints, including onsite landing pages, in-store displays, press mailers and print + digital marketing collateral.

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Key Components

     Partnership landing page

     Collaboration imagery

     In-store displays

     Supporting in-store materials

     Press mailer