franchise
recruiting
page redesign
City Lifestyle's franchise recruiting page was redesigned to better communicate our brand story, attract qualified leads, and boost conversion rates. By exploring our brand messaging pillars and user personas, we identified prospective franchisees' unique motivations and needs, enabling a tailored narrative. The new page tells a compelling story, guides users seamlessly through their decision-making journey, and builds confidence in the City Lifestyle opportunity.
Goals
Clearly communicate City Lifestyle's mission and the benefits of franchise ownership, enhance the user experience to guide prospects through the decision-making process, optimize lead generation through compelling design and storytelling, and increase conversion rates by addressing key questions and motivations of prospective franchisees.
Key Components
Compelling visual design
Engaging storytelling
Interactive features
Analytics integration
