skills
professional
Creative Direction
Branding + Identity
Creative Strategy
Brand Development
Creative Operations
Content Strategy
Art Direction
People Leadership
Cultural Intelligence
technical
Digital Design
Print Design
UI/UX Design
Creative Brief Writing
Photo Retouching
Adobe Creative Suite
Figma
InVision
education
missouri state
university
BS Print + Internet Journalism, Art Minor
2010 to 2014
courses
lifelabs learning:
training for leaders, managers, executives
Manager Core 1
+ Effective 1-1s
+ Coaching Skills
+ Feedback Skills
+ Productivity and Prioritization
Manager Core 2
+ Leading Change
+ Meetings Mastery
+ People Development
+ Strategic Thinking
minted
Creative Director, Wedding + Stationery
May 2021 to January 2023
+ Maintained and executed the creative direction and development for the entire wedding business following Q2 layoffs, including project management, day-to-day marketing design, monthly e-commerce site design updates, trade show booth design and support, display campaigns, partnership materials, and print collateral.
+ Worked closely alongside senior leadership and brand operations to create systems and streamlined processes, including implementation of a project management system, templated approaches to product marketing assets, streamlined review and approval processes, and a more cohesive approach to cross-channel campaigns.
+ Led the creative direction to support various wedding brand partnerships, including BHLDN, Loverly, MasterClass, and BRIDES.
+ Supported the creative development and personal growth of all full-time Minted creative studio team members and numerous contract designers.
+ Worked closely with photo studio, producers and retouchers to develop, produce, and post-process all photography and visual campaign assets.
+ Stepped in to lead the full creative team in Minted's largest e-commerce selling season, Q4 holiday. Led creative development of all holiday marketing materials, including emails, direct mail, onsite assets, social media, and display campaigns while working closely with brand team producers to project manage day-to-day work.
experience
Art Director, Wholesale + Greeting Cards
March 2021 to May 2021
+ Executed all creative direction and implementation for marketing the greeting cards and wholesale businesses across products and channels.
+ Concepted and executed all creative design of marketing assets for the business in the print and digital spaces, including emails, social media, onsite assets, Target in-store signage, trade booths, PR support, mailers, packaging, and multi-channel campaigns.
+ Led the creative direction and design execution of brand-wide, cross-channel campaigns, including the introduction of eco-friendly production and Minted's Pride Month initiatives, designing and delivering cross-channel campaign assets ranging from onsite landing page experiences to social stories.
+ Executed all creative concepting and implementation of cohesive campaign materials for the Minted + West Elm furniture collaboration launch, including lookbooks, swatch books, West Elm in-store signage, product tags, collaboration landing page experience, emails, press kits, social stories, and more.
city lifestyle
Creative + Brand Director
September 2018 to March 2021
+ Lead user interface and user experience design in addition to all creative / brand development for a new digital platform.
+ Concepted and designed all UI/UX components for CityLifestyle.com from brainstorming to production, including wireframes, low- and high-fidelity mockups, interactive prototypes, QA, and design systems. Collaborated closely and frequently with stakeholders, business analyst, information architect, and front-end / back-end development teams.
+ Developed and designed all print and digital marketing materials, including media kits, social assets, one-sheets, email design, and copywriting to help ensure delivery of a unified message across marketing platforms and campaigns.
+ Concepted and designed creative for a Super Bowl giveaway that increased social media audience from 2K to 30K in a 4-day campaign.
Editorial Manager
August 2016 to September 2018
+ Managed the corporate editorial team and editorial systems.
+ Worked with other members of management to collaborate to develop brand guidelines for all Lifestyle brand magazines and developed editorial concepts and layout designs for the relevant editorial calendars for all of Lifestyle Publications' markets.
+ Executed the production and design of monthly national content layout spreads from 1-5 pages, available for use in all Lifestyle magazines.
+ Templated layout approach yielded a 92% increase in individual capacity for graphic design team + created a turnkey system for local content teams.
Graphic Designer
September 2015 to August 2016
+ Designed 13 monthly lifestyle publications in affluent areas nationwide.
+ Completed monthly edits for 40+ Lifestyle Publications magazines.
missouri lawyers media
Graphic Designer
December 2014 to September 2015
the kansas city star
Sports Clerk
September 2014 to November 2014
kc magazine/kc business
Editorial Intern
May 2014 to August 2014